![]() ![]() Social media accelerates innovation, drives cost savings, and strengthens brands through mass collaboration. There are trillions of tweets, billions of Facebook likes, and other social media sites like Snapchat, Instagram, and Pinterest are only adding to this social media data deluge. Consider adding that startling amount of stored data to the rapid growth of data provided to social media platforms since then. ![]() stated that by 2009, companies with more than 1,000 employees already had more than 200 terabytes of data of their customer’s lives stored. Have you ever seen one of the videos on Facebook that shows a “flashback” of posts, likes, or images-like the ones you might see on your birthday or on the anniversary of becoming friends with someone? If so, you have seen examples of how Facebook uses Big Data.Ī report from McKinsey & Co. ![]()
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January 2023
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